02 / Agentic AI company

A Saudi AI company I co-founded and lead technically: chat and voice agents grounded in each client's own knowledge, connected to the systems they already run.

BotWisor

Company
Botwisor, Saudi Arabia
Role
Co-founder and solutions technical lead
Scope
Agent architecture, RAG, voice and WhatsApp agents, automation, and the bilingual brand platform
Year
2025 to now
Built with
  • LLM agents
  • RAG
  • Voice agents
  • WhatsApp
  • n8n
  • Next.js
  • TypeScript
  • Framer Motion
  • Vercel

02 / Overview

AI that works in Arabic and English from day one.

BotWisor helps businesses in the Kingdom put AI where the work happens: conversations with customers, the knowledge teams search for every day, inbound calls and the workflows behind them. I lead how we design and build it, from the agent core to the brand platform that sells it.

03 / Problem

Enterprises wanted AI. They didn't want another demo.

The gap was never the model. It was everything around it.

04 / Define

Grounded, bilingual, connected.

Three rules every BotWisor program follows, whatever the sector.

  1. 01

    Arabic and English as equals

    Every interface, prompt and piece of copy exists in both languages, with full right-to-left layouts.

  2. 02

    Answers come from the client's knowledge

    Agents retrieve from the client's own documents and data, and say which source an answer came from.

  3. 03

    Live in weeks

    A delivery model from discovery to go-live in under 8 weeks, with integrations scoped up front.

05 / System

One agent core behind every channel.

Website chat, WhatsApp and phone calls all reach the same agent core. It retrieves from the client's knowledge, acts through their tools, and knows when to hand over to a person.

  1. 01ChannelWebsite, WhatsApp or phone
  2. 02AgentUnderstands intent in Arabic or English
  3. 03KnowledgeRetrieves from the client's own sources
  4. 04ToolsActs in CRM, ERP and calendars
  5. 05HandoffPasses to a person with full context

06 / Decisions

The decisions that shaped it.

Bilingual is architecture, not translation.

The thinking

Adding Arabic at the end produces broken layouts and copy that reads translated.

The decision

All copy lives in one typed source for both languages. Layout, type and direction switch together, and the brand site was built that way first.

The result

Arabic pages that feel native, and no English string that can ship without its Arabic pair.

Handoff is a feature.

The thinking

An agent that never lets go frustrates the customers who need a person most.

The decision

Every agent has explicit handoff rules and passes the conversation, the customer's details and its own summary to the right team.

The result

People pick up mid-conversation without asking the customer to repeat anything.

One core, many programs.

The thinking

Building a separate bot per channel and per client multiplies work and bugs.

The decision

A shared agent core with per-client knowledge, tools and tone, exposed through chat, WhatsApp and voice.

The result

New programs start from a working system, which is what makes the 8 week go-live possible.

07 / Solution

How it works, step by step.

Journey 01

A website visitor becomes a qualified lead.

What a single conversation does behind the scenes.

  1. 01Greet

    The visitor is answered instantly, in the language they wrote in.

  2. 02Answer from knowledge

    Pricing, policies and product questions are answered from the client's own documents.

  3. 03Qualify

    The agent captures what the sales team needs to know.

  4. 04Create the lead

    A complete lead lands in the CRM, with the conversation attached.

  5. 05Hand over

    Sales picks it up with the full context, ready for a call.

Journey 02

Programs built for Saudi sectors.

The same core, shaped around how each industry works.

  1. 01Real estate and construction

    Inquiry handling, viewings and follow-ups.

  2. 02Financial services

    Customer service with strict data residency.

  3. 03Retail and e-commerce

    Order questions, returns and recommendations.

  4. 04Healthcare and government

    Bookings and information in both languages.

08 / Outcome

From one-off bots to an AI company's platform.

Each new engagement can start from a working agent core, a bilingual brand platform and a delivery model clients can plan around.

A shared core

Chat, WhatsApp and voice agents share retrieval, tools and handoff, so improvements reach every client.

What I learned

Trust in AI comes from boring things done well: sources, handoffs and Arabic that reads like it was written in Arabic.

09 / Measures

How success is measured.

The commitments every program is designed and delivered against.

Go-live

≤ 8 wks

From discovery to a live agent in production.

Grounding

Every answer

Traceable to a source in the client's own knowledge.

Handoff

Full context

No customer asked to repeat themselves after a transfer.

Next project

Smart Sales

Every WhatsApp inquiry becomes a case. AI answers first, checks stock and credit in SAP, and the sales team closes the deal from one screen.

Connected.

Tell me about the work that eats your team's week. I'll reply with how I'd take it off their hands.

muhammadismaee@apexifylabs.com