A Saudi AI company I co-founded and lead technically: chat and voice agents grounded in each client's own knowledge, connected to the systems they already run.
BotWisor
client-site.sa
AssistantEN / ع
What are your delivery times to Jeddah?
Usually 2 to 3 working days. Want me to check an order?
Customer FAQ
Western routes
Shipping policyp. 4
Deliveries to Jeddah take 2 to 3 working days.
Searching knowledgeSource 01 / Shipping policy, p. 4
Agent architecture, RAG, voice and WhatsApp agents, automation, and the bilingual brand platform
Year
2025 to now
Built with
LLM agents
RAG
Voice agents
WhatsApp
n8n
Next.js
TypeScript
Framer Motion
Vercel
02 / Overview
AI that works in Arabic and English from day one.
BotWisor helps businesses in the Kingdom put AI where the work happens: conversations with customers, the knowledge teams search for every day, inbound calls and the workflows behind them. I lead how we design and build it, from the agent core to the brand platform that sells it.
03 / Problem
Enterprises wanted AI. They didn't want another demo.
The gap was never the model. It was everything around it.
Arabic treated as a translation of English, not as a first language.
Assistants that answer confidently from nothing, instead of from the company's own documents.
Pilots that never connect to the CRM, ERP or phone system the business already runs.
Projects measured in quarters, when leaders needed to see value in weeks.
04 / Define
Grounded, bilingual, connected.
Three rules every BotWisor program follows, whatever the sector.
01
Arabic and English as equals
Every interface, prompt and piece of copy exists in both languages, with full right-to-left layouts.
02
Answers come from the client's knowledge
Agents retrieve from the client's own documents and data, and say which source an answer came from.
03
Live in weeks
A delivery model from discovery to go-live in under 8 weeks, with integrations scoped up front.
05 / System
One agent core behind every channel.
Website chat, WhatsApp and phone calls all reach the same agent core. It retrieves from the client's knowledge, acts through their tools, and knows when to hand over to a person.
01ChannelWebsite, WhatsApp or phone
02AgentUnderstands intent in Arabic or English
03KnowledgeRetrieves from the client's own sources
04ToolsActs in CRM, ERP and calendars
05HandoffPasses to a person with full context
06 / Decisions
The decisions that shaped it.
Bilingual is architecture, not translation.
The thinking
Adding Arabic at the end produces broken layouts and copy that reads translated.
The decision
All copy lives in one typed source for both languages. Layout, type and direction switch together, and the brand site was built that way first.
The result
Arabic pages that feel native, and no English string that can ship without its Arabic pair.
Handoff is a feature.
The thinking
An agent that never lets go frustrates the customers who need a person most.
The decision
Every agent has explicit handoff rules and passes the conversation, the customer's details and its own summary to the right team.
The result
People pick up mid-conversation without asking the customer to repeat anything.
One core, many programs.
The thinking
Building a separate bot per channel and per client multiplies work and bugs.
The decision
A shared agent core with per-client knowledge, tools and tone, exposed through chat, WhatsApp and voice.
The result
New programs start from a working system, which is what makes the 8 week go-live possible.
07 / Solution
How it works, step by step.
Journey 01
A website visitor becomes a qualified lead.
What a single conversation does behind the scenes.
01Greet
The visitor is answered instantly, in the language they wrote in.
02Answer from knowledge
Pricing, policies and product questions are answered from the client's own documents.
03Qualify
The agent captures what the sales team needs to know.
04Create the lead
A complete lead lands in the CRM, with the conversation attached.
05Hand over
Sales picks it up with the full context, ready for a call.
Journey 02
Programs built for Saudi sectors.
The same core, shaped around how each industry works.
01Real estate and construction
Inquiry handling, viewings and follow-ups.
02Financial services
Customer service with strict data residency.
03Retail and e-commerce
Order questions, returns and recommendations.
04Healthcare and government
Bookings and information in both languages.
08 / Outcome
From one-off bots to an AI company's platform.
Each new engagement can start from a working agent core, a bilingual brand platform and a delivery model clients can plan around.
A shared core
Chat, WhatsApp and voice agents share retrieval, tools and handoff, so improvements reach every client.
What I learned
Trust in AI comes from boring things done well: sources, handoffs and Arabic that reads like it was written in Arabic.
09 / Measures
How success is measured.
The commitments every program is designed and delivered against.
Go-live
≤ 8 wks
From discovery to a live agent in production.
Grounding
Every answer
Traceable to a source in the client's own knowledge.
Handoff
Full context
No customer asked to repeat themselves after a transfer.