Your operations, right now.
Spreadsheets, inboxes, copy and paste, and follow-ups nobody owns.
Analyze.
Find where the hours and the money leak out of your week.
Automate.
Agents and workflows take the repetitive work. You approve what matters.
Apexify.
One system your team trusts, built around how you already work.
Scroll to untangle
Muhammad Ismaeel / AI systems engineer
Where workgets repeated,I build thesystem thatruns it.
Agents, automations and the software your team works in. Designed with the people who use it, built to run in production.
- Co-founder and solutions technical lead, Botwisor
- Founder, Apexify Labs
I build the product.And the intelligenceinside it.
Product design
Product Strategy
Find the problem worth automating first.
UX Research
Sit with the team before touching the workflow.
Interaction Design
Make every handoff between people and AI obvious.
Design Systems
One bilingual system that grows with the product.
AI systems
AI Products
Turn models into tools a team uses every day.
Agentic Systems
Agents with clear roles, limits and handoffs.
MCP
Connect models to the systems a business already runs.
RAG
Ground every answer in the company's own knowledge.
01 / WhatsApp sales operations
Every WhatsApp inquiry becomes a case. AI answers first, checks stock and credit in SAP, and the sales team closes the deal from one screen.
SmartSales
Salam, do you have the V-belt for a Komatsu PC200?
Yes, 6 in stock at our Riyadh branch. Shall I prepare a quote?
Yes please, 2 pieces.
- Part
- V-belt B-68
- Fits
- Komatsu PC200
- Stock
- 6 in Riyadh
| Item | Qty | SAR |
|---|---|---|
| V-belt B-68, PC200 | 2 | 680.00 |
| Belt tensioner | 1 | 185.00 |
| Discount 5% | -43.25 |
- Ahmedrequests 5%
- Khalidbranch manager
- Caseback to Ahmed
QueuedReady to dispatch
02 / Agentic AI company
A Saudi AI company I co-founded and lead technically: chat and voice agents grounded in each client's own knowledge, connected to the systems they already run.
BotWisor
Deliveries to Jeddah take 2 to 3 working days.
Searching knowledgeSource 01 / Shipping policy, p. 4
أبغى أحجز موعد معاينة يوم الثلاثاء الساعة ١١
Checking slotsTue 10, 11:00 booked
- Name
- Sara A.
- City
- Jeddah
- Intent
- Viewing, Tue 11:00
- Source
- Phone, Arabic
Agent handlingKhalid has it, with full context
Every systemstarts withsomeone'sTuesday.
I spend my days inside other people's operations: the WhatsApp threads, the spreadsheets, the approvals that live in someone's head. Then I build the system that does that work, and leave the decisions with the people who should make them.
I co-founded Botwisor in Saudi Arabia, where I lead the technical side, and I run Apexify Labs for businesses everywhere else. I work in English and Arabic, from first workshop to production.
